After a bit of back-and-forth between the Ford F-150 and Chevrolet Silverado, in December, the F-150 reclaimed its spot as the winner of the Twitter engagement race among pickups in December, according to ListenFirst Media.
ListenFirst tracks conversations about automakers’ vehicle models and their owned engagement, which is the engagement that’s directly attributed to their Twitter accounts. ListenFirst then ranks automakers’ “share of voice” by calculating the stats for total engagement among brands.
The Blue Oval’s most popular tweet around pickups in December came from its Ford Trucks account. It featured a video of professional rally driver Ken Block driving the 2017 Ford F-150 Raptor through the snow. The tweet collected more than 200 retweets and over 350 likes.
The second-place Chevrolet Silverado also displayed a video in its top tweet for the month. The video showed snow falling on a still shot of a Silverado towing another vehicle. behind it.
The tweet, which received nearly 400 likes, pulled from Christmas music with the line: “Oh, the weather outside is frightful. But the power of this #Silverado is so delightful. Let it tow, let it tow, let it tow!”
Ram took third place, followed by the Toyota Tacoma in fourth and the GMC Sierra in fifth.